Feature:
Selling Security with the Balanced Scorecard
Steven Fox
Information security practitioners at all levels must realize they are sales people. We are selling information security's value proposition. In order to be successful, we must understand what the business feels is important in order to know what the business will buy. In other words, we must understand our customer - what makes them happy and what makes them mad. We must be able to form a relationship with our business customer that satisfies their needs.
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