Kansas City Royals Select Blast Motion for Swing Analytics and Player Development Insights

CARLSBAD, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/BlastMotion?src=hash” target=”_blank”gt;#BlastMotionlt;/agt;–Today, Blast announces that the Kansas City Royals have selected Blast
technology to track swing data for applications in player development,
scouting, and R&D. Building on success in the National League, the
Royals are the 3rd team in the AL Central and 10th
team in the American League to leverage Blast sensors, data, and
insights in their organization. The Blast Pro Team solution has been
designed to easily integrate into the workflow of MLB organizations and
their MiLB affiliates. The
2018 approval for bat sensors in-game
at the various affiliate
levels has allowed for the validation of Blast metrics and insights with
correlations to successful batted ball results.

“We are excited for this opportunity to work with Blast Motion as we
continue to help our Player Development Staff use real time data to help
our hitters maximize their potential at the plate,” said Alec Zumwalt,
Kansas City Royals, Director of Baseball Operations / Player Development
and Scouting.

Blast Baseball is the Official Bat Sensor Technology of Major League
Baseball and is utilized by over two-thirds of the MLB teams, including
the Astros, Twins, and Padres. Blast swing insights have become the
benchmark for evaluating and improving a player’s swing, with industry
leading accuracy and consistency validated by The
Center for Human Performance
. Beyond pro teams, Blast technology is
now utilized by over 60% of the Power 5 Conferences and 300 top
collegiate programs. Over 1,500 high schools, elite travel teams, and
organizations are using Blast for coaching, training, and recruiting.
The same technology used by MLB teams is available for coaches and
players of all ages and skill levels, helping them evaluate and improve
a player’s swing through automatic swing quality assessments, video
analysis & comparisons, 3D swing visualizations, and personalized
performance reports.

“The adoption of Blast technology across Major League Baseball has been
a huge catalyst for our growth in the sport,” said Justin Goltz, Blast
Motion, MLB Channel Manager. “With increasing use amongst players on the
40-man rosters and MiLB in-game, it allows us to provide consumers with
metrics and insights that are accurate, consistent amongst successful
player populations, and correlated to on field success.”

About Blast Motion

Based in Carlsbad, California, Blast Motion is an information company
that provides motion analysis and performance insights. By intelligently
combining the bio-mechanics of movement with sensor data, video capture
technology, and cloud-based software services, we’ve redefined the way
people train, analyze, and improve their game. For additional
information on Blast Motion, please visit: blastmotion.com

About Kansas City Royals

The Kansas City Royals are a professional baseball team that compete in
the American League (AL) Central Division in Major League Baseball
(MLB). The team was founded as an expansion franchise in 1969, and has
participated in four World Series, winning in 1985 and 2015. For
additional information on the Kansas City Royals, please visit: mlb.com/royals

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Contacts

Donovan Prostrollo
Senior Director, Marketing
Blast Motion
dprostrollo@blastmotion.com