Levi Strauss & Co. Names Chief Strategy and Artificial Intelligence Officer

Former Vodafone Executive to Transform Data Analytics into
Business Value

SAN FRANCISCO–(BUSINESS WIRE)–Levi Strauss & Co. (LS&Co.) today announced that Katia Walsh will join
the company as senior vice president and chief strategy and artificial
intelligence officer, effective April 29, 2019. In a role designed to
help the company translate data analytics into meaningful decisions that
drive business value and competitive advantage, Walsh will be
responsible for building the data, analytics and artificial intelligence
enablers to support LS&Co.’s global business across innovation
incubation, new business models and strategic growth initiatives. She
will report to Chip Bergh, president and chief executive officer, and
will be a member of LS&Co.’s global leadership team.

“Katia’s expertise in data and analytics, including big data platforms,
analytics services, machine learning products, and digital solutions
will be essential to setting LS&Co. on a course of continued industry
leadership,” said Chip Bergh, president and chief executive officer at
Levi Strauss & Co. “She is a talented team builder and positive change
agent, capable of translating data products into successful commercial
initiatives and consumer experiences. I am confident that she will make
a big impact at LS&Co.”

Walsh joins LS&Co. from Vodafone, where she was the company’s first
chief data and analytics officer, responsible for the company’s success
in providing a predictive, proactive, and personalized experience as
part of its digital transformation. At Vodafone, Walsh also contributed
to the use of data and artificial intelligence for social good. She is a
member of Unicredit’s Transformation and Innovation Advisory Board and
River Island’s Digital Advisory Board, as well as Strategy Advisor to
Fellowship.ai, a free data science training program. Walsh was named the
UK’s Data Leader of the Year for the past two years by the Women in IT
Awards series.

“LS&Co. is more than an iconic company; it’s also an innovation leader
across industries,” said Walsh. “Strategic harnessing of data and
machine learning will help position it for its next 165 years, and I
look forward to contributing to its continued growth.”

Walsh has held strategic data analytics leadership positions at
Prudential Financial and Fidelity Investments, where she drove
customer-centric innovations. She is passionate about diversity and
mentoring youth. She holds a Ph.D. from the University of
Missouri-Columbia in Strategic Communication with a specialization in
quantitative methodology.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world’s largest brand-name apparel
companies and a global leader in jeanswear. The company designs and
markets jeans, casual wear and related accessories for men, women and
children under the Levi’s®, Dockers®, Signature by
Levi Strauss & Co.™, and Denizen® brands. Its products
are sold in more than 110 countries worldwide through a combination of
chain retailers, department stores, online sites, and a global footprint
of approximately 3,000 retail stores and shop-in-shops. Levi Strauss &
Co.’s reported fiscal 2018 net revenues were $5.6 billion. For more
information, go to http://levistrauss.com.

Contacts

Investor Contact:
Aida Orphan
Levi Strauss & Co.
(800)
438-0349
Investor-relations@levi.com

Media Contact:
Amber McCasland
Levi Strauss & Co.
(415)
501-7777
newsmediarequests@levi.com

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