Pandora Stories Launches Today Combining the Best of Podcasts and Playlists for Artists and Creators

Creators of All Types Now Able to Reach Tens of Millions of Pandora
Listeners with Uniquely Personal, Music-Driven Stories

OAKLAND, Calif.–(BUSINESS WIRE)–Pandora, the largest streaming music provider in the U.S., today
introduced Pandora Stories, a unique new artist marketing tool that
allows creators to combine the narrative possibilities of podcasts with
the emotional power of music playlists. Pandora Stories is a valuable
new addition to Pandora’s Artist Marketing Platform (AMP), a suite of
free self-serve marketing tools that has already generated over three
billion listener impressions by helping artists connect directly with
fans and further increase streams of their songs, albums and podcasts.

Pandora Stories allow artists to create music playlists interspersed
with voice tracks so that they can tell the stories behind the music,
artists, and inspirations that move them, and bring their songs to life
in a uniquely personal way whether it’s promoting a new single or
shining a light on their greatest influences. Pandora Stories also opens
music-driven storytelling to a wider realm of creators – musicians,
actors, filmmakers, athletes, celebs, authors, podcasters, thought
leaders – giving them access to Pandora’s expansive catalog of
fully-licensed songs to contextualize their stories and bring them to
life in an intimate new way.

“Pandora Stories exemplifies our commitment to continually innovate for
both our listeners and for artists and creators of all kinds using the
power of music and audio storytelling tools,” said Chris Phillips, Chief
Product Officer, Pandora. “Pandora’s first-of-its-kind Artist Marketing
Platform set the standard for empowering creators in the music streaming
space, and continues to lead the way.”

Pandora Premium subscribers can listen to Pandora Stories ad-free, and
Pandora ad-supported and Plus listeners can do so via Premium Access
after watching a 30-second ad by searching for “Pandora Stories.”
Premium Access to Pandora Stories also introduces a new opportunity for
advertisers and brands to create unique value for their audience and
connect with listeners in a music-rich and authentic way.

The first collection of Pandora Stories features John
Legend
, Daddy
Yankee
, Lauren
Alaina
, Perry
Farrell
, Wes Anderson music supervisor Randall
Poster
, and Amy Winehouse collaborator and Dap-Kings guitarist Tommy
Brenneck
, with forthcoming stories from 2 Chainz, Rob Thomas and
many more.

“Podcasts can tell stories about music, but it’s difficult to include
full songs, and regular playlists have songs but lack personal context
from the artists behind them,” said Jeff Zuchowski, VP of Artist
Marketing and Industry Relations, Pandora. “We’ve created Pandora
Stories to fill that void, bringing together the greatest strengths of
both podcasts and playlists, and giving artists the opportunity to
connect with listeners on a uniquely deep and personal level.”

Artists and creators of all kinds can request access to Pandora Stories
tools at www.AMPplaybook.com/pandora-stories.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest audio
entertainment company, and the premier programmer and platform for
subscription and advertising-supported audio products. With the recent
addition of Pandora, the largest streaming music provider in the U.S.,
SiriusXM reaches more than 100 million people with its audio products.
For more about the new SiriusXM, please go to: www.siriusxm.com.

About Pandora

Pandora, a subsidiary of SiriusXM, is the leading music and podcast
discovery platform, providing a uniquely-personalized listening
experience to approximately 70 million users each month with its
proprietary Music Genome Project® and Podcast Genome Project®
technology – whether at home or on the go – through its mobile app, the
web, and integrations with more than 2,000 connected products. As the
largest streaming music provider in the U.S., with an industry-leading
digital audio advertising platform, Pandora connects listeners with the
music and podcasts they love the most.

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Contacts

Jason Roth
Pandora
jroth@pandora.com

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