RealPage® Introduces Online Reputation Management Solution for Boosting Leasing and Renewals

RICHARDSON, Texas–(BUSINESS WIRE)–RealPage,
Inc.
(NASDAQ:RP),
a leading global provider of software and data analytics to the real
estate industry, announces the immediate availability of RealPage
Reputation Management, enabling property managers to easily monitor,
respond to and improve online reviews and social media mentions. A
second version, Reputation Management Pro, is available for those
wishing to outsource reputation management responsibilities to RealPage
professionals.

Customer reviews are 11 times more trusted than what a business says
about itself, and more than 70% of prospects check online reviews before
they make a renting decision,” said Jon Pastor, SVP, Consumer Solutions
at RealPage. “Online reputation is so critical to leasing now that
nobody can afford to take a casual approach to what’s being said. And
you can make a huge difference by monitoring it and reacting
appropriately.”

RealPage Reputation Management has been in beta testing with
Richmond-based Landmark Property Services, whose owner, Judy Olive,
praised the software. “Instead of going to all these different sites
trying to monitor and respond to what’s being said, you have a dashboard
that shows you everything you need to see and do,” she said. “The
software is always out there looking for reviews, mentions and photos
related to your properties, so you don’t have to.”

RealPage Reputation Management features a central dashboard that tracks
activity on 20 major social media and review sites and makes it simple
to share and amplify good reviews and respond with diplomacy to negative
ones. Through its color-coded heatmap, hashtag trend tracking and
benchmarking against competitors, RealPage Reputation Management
provides a clear picture of which properties or groups of properties are
being praised and which have image problems, enabling managers to
address problem areas.

Reputation Management helps clients monitor public, geo-tagged image
posts associated with their brands, allowing them to promote the
positive and follow up on negative posts, with advanced filtering to
simplify monitoring. The software also makes it easy for clients to
improve their search rank by auditing and updating online property
listings.

Clients wishing to completely outsource reputation management can choose
RealPage Reputation Management Pro, where RealPage professionals not
only monitor and respond to online activity but also proactively solicit
positive reviews from residents through surveys and maintenance
follow-ups.

It’s not just millennials who check online before spending money,” said
Olive. “People of every age do it now; it’s part of our culture. And
choosing a rental home is among the biggest decisions people make, so
property managers who aren’t curating what’s being said on the Internet
are making a big mistake.”

For more information about RealPage Reputation Management and Reputation
Management Pro, please visit https://www.realpage.com/apartment-marketing/reputation-management.

About RealPage

RealPage is a leading global provider of software and data analytics to
the real estate industry. Clients use its platform to improve operating
performance and increase capital returns. Founded in 1998 and
headquartered in Richardson, Texas, RealPage currently serves over
12,200 clients worldwide from offices in North America, Europe and Asia.
For more information about the company, visit https://www.realpage.com.

Contacts

Andrea Massey
RealPage Media Relations
972-820-3150
RealPageMediaRelations@realpage.com

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