Partnership empowers Elavon merchants to respond to digital shifts in
how consumers find, research, and interact with local businesses
ATLANTA–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/SMBs?src=hash” target=”_blank”gt;#SMBslt;/agt;–Womply,
the leader in front office software for small- and medium-sized
businesses (SMBs), today announced it has partnered with Elavon,
a global payments provider and subsidiary of U.S. Bancorp (NYSE: USB),
to launch a web-based solution that helps merchants attract, retain and
engage with customers with real-time insight into their business.
In recent years, small businesses have adopted technology at an
unprecedented rate, thanks in part to an expanding menu of value-added
products and services offered through payment processors. According to research
from Techaisle, 94 percent of small businesses now use
software-as-a-service (SaaS), up from just 27 percent in 2011. With
Womply, Elavon is able to go beyond traditional payment processing to
help merchants grow their businesses online by providing services and
business insights anytime and anywhere.
“Elavon supports merchants all over the world to stay competitive in the
rapidly changing environment; much of which is driven by consumers’
behaviors and buying preferences,” said Guy Harris, president, North
America and Global Revenue, Elavon. “Today, even sole brick-and-mortar
businesses need an online presence to attract, retain and engage
customers. Our partnership with Womply further shows our commitment to
digital commerce and will help our merchants quickly and easily adapt to
changes in the marketplace.”
The solution is powered by Elavon’s Payments
Insider, an interactive customer portal, where merchants can view
their statements, sales and funding activity, manage supply orders and
more. The portal also arms them with industry news and alerts including
valuable security and compliance information, and provides a secure
communication channel to contact Elavon and provide feedback.
“Until recently, small businesses were completely forgotten as Silicon
Valley spent decades helping large companies get a competitive edge
through technology,” says Cory Capoccia, president of Womply. “We’re
thrilled to partner with Elavon, one of the industry’s top payment
processors, to help level the playing field for small businesses.”
With Elavon and Womply, merchants can:
Boost their online business reputation to attract more
customers via local search. Merchants can see all their reviews in one
place, automate responses, and encourage happy customers to share
their feedback privately and publicly on sites like Yelp, Google,
Facebook and TripAdvisor.
Engage their customers to increase highly valuable return
visits. The platform automatically creates a complete customer
directory, appends contact information, and sends timely, targeted
marketing campaigns to prompt repeat business.
Monitor their business to know where they stand in relation to
competitors and market trends. Merchants can see daily and historical
sales trends for their business, compare against similar businesses
nearby, and easily see consumer spending patterns locally.
Womply’s mission is to help small businesses thrive in a digital world.
Our AI-powered data platform enhances our comprehensive small business
management software, which includes the world’s only pre-populated CRM
plus small business intelligence, reputation management, marketing
automation, and integrated payments. Every day, we serve more than 150,000
small businesses across 400+ verticals, in every corner of America.
To learn more, visit www.womply.com or
is wholly owned by U.S. Bank, the fifth-largest bank in the United
States, and provides end-to-end payment processing solutions and
services to more than 1.3 million customers in the United States,
Europe, Canada, Mexico and Puerto Rico. As the leading provider for
airlines and a top five provider in hospitality, healthcare, retail, and
public sector/education, Elavon’s innovative payment solutions are
designed to solve pain points for businesses from small to