Bloomin’ Brands to Host Analyst and Investor Day

Confirms 2019 Guidance

Announces CEO Transition from Liz Smith to David Deno

Chris Meyer Named Chief Financial Officer

TAMPA, Fla.–(BUSINESS WIRE)–Bloomin’ Brands, Inc. (the “Company”), one of the largest casual dining
restaurant companies in the world with four founder-inspired brands
including Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill
and Fleming’s Prime Steakhouse and Wine Bar, (Nasdaq:BLMN) will host an
analyst and investor day on Monday, March 11, 2019 in New York City. The
presentations will detail the Company’s strategic review of the casual
dining segment, portfolio growth initiatives and the key drivers behind
the momentum at the Outback Steakhouse brand. The Company will also
reaffirm its previously-announced guidance.

Additionally, the Company is announcing that its Board of Directors will
implement its Chief Executive Officer (CEO) and Chief Financial Officer
(CFO) succession plan effective April 1, 2019. David J. Deno, currently
serving as CFAO, has been appointed CEO and a Director of the Company.
Christopher Meyer, Group Vice President of Financial Planning &
Analysis; Investor Relations, will serve as Executive Vice President and
CFO. Liz Smith, current Chairman and CEO, has been appointed to serve as
Executive Chairman of the Board of Directors (the “Board”).

Jim Craigie, Lead Independent Director of the Board, stated, “Liz joined
the Company in 2009, when the casual dining segment was facing
unprecedented headwinds, and the brands needed a refresh. Under her
excellent leadership, the portfolio has transformed with strong brands
and new and sustainable platforms for growth. Her customer-centric
approach has been instrumental in pioneering direct delivery from a
full-service chain and creating the first multi-branded restaurant
loyalty program. David Deno has been instrumental to the Company’s
success and is the ideal person to lead the company going forward.”

Smith added, “The last 10 years as CEO of this great company have been
the most rewarding honor of my professional career. I am so proud of our
Partners and Team Members, and their dedication to serving our customers
and communities. Our brands portfolio is in a strong position to
accelerate growth and I have every confidence that under Dave’s
leadership we will realize continued success. In addition, Chris’ depth
of experience at Bloomin’ Brands, coupled with his knowledge of the
brand leadership teams, will ensure a seamless transition. We are
fortunate to have such strong talent as I transition from a day-to-day
role into the Executive Chair position.”

Deno joined the Company in 2012 from Best Buy where he served as the
President of Asia and Chief Financial Officer for Best Buy
International. His hospitality industry career has included more than 15
years in senior level operations and financial positions at PepsiCo/YUM
Brands and eight years at Burger King. He is a graduate of Macalester
College and earned an MBA from the University of Michigan.

Meyer joined the Company in 2004 and has held progressively responsible
positions including Group Vice President Finance and Accounting;
Treasurer; and Investor Relations Officer as well as Vice President of
Finance for Bonefish Grill. He is a 1994 graduate of the University of
Florida, earning his MBA from the same university in 2003.

About Bloomin’ Brands

Bloomin’ Brands, Inc. is one of the largest casual dining restaurant
companies in the world with a portfolio of leading, differentiated
restaurant concepts. The Company has four founder-inspired brands:
Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and
Fleming’s Prime Steakhouse and Wine Bar. The Company operates 1,500
restaurants in 48 states, Puerto Rico, Guam and 20 countries, some of
which are franchise locations.

Contacts

MEDIA:
Cathie Koch
Vice President, Corporate Communications
(813)
830-5127

INVESTORS:
Mark Graff
Vice President, Corporate Finance & IR
(813)
830-5311

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