Rowdy Mermaid Kombucha to Debut Nootropic Lion’s Root and Canned Brews at Expo West

Company will unveil new, function-forward flavor plus prototypes for
sustainable, aluminum can design at the leading organic tradeshow

BOULDER, Colo.–(BUSINESS WIRE)–Rowdy
Mermaid Kombucha
, a Boulder-based beverage company producing crisp
and refreshing, function-forward drinks inspired by the local Colorado
wildscape, today announced a new nootropic kombucha and canned packaging
in advance of its upcoming attendance at Natural
Products Expo West
at the Anaheim Convention Center from March 6-8,
2019.

The all-new, decaffeinated Lion’s Root kombucha is flavored with the
refreshing sweetness of pineapple, grounded with fresh turmeric, and
built around the natural nootropic, lion’s mane mushroom. Brewed
sustainably for brilliance, Lion’s Root will awaken focus and enlighten
the senses.

Nootropics are smart supplements that have historically been shown to
improve cognitive function upon ingestion, particularly executive
functions, memory, creativity, or motivation. The lion’s mane mushroom
is one of the most promising natural nootropics in the world, making it
an organic fit for Rowdy Mermaid Kombucha’s next function-forward,
science-based brew.

Rowdy Mermaid Kombucha continues to supply the market with low-sugar,
plant-infused, functional kombucha that isn’t sour or overly sweet. Each
sustainable brew is made with ethically-sourced, regenerative organics.

“Our new recipe, representing the introduction of the lion’s mane
mushroom to the kombucha market and our lineup of sustainable
ingredients, further extends our mission of handcrafting kombucha with a
purpose,” said Jamba Dunn, founder and CEO of Rowdy Mermaid Kombucha.
“We are excited to showcase Lion’s Root at Expo West this year alongside
our new cans, an initiative we are proud to champion, allowing our
customers a truly portable and more readily-recycled package for
wherever their adventure takes them.”

The Company’s switch to aluminum from glass will allow for extended
shelf life and increased functionality of the product, curbing
production waste and reducing the Company’s footprint through both
warehouse storage and transportation.

Select Rowdy Mermaid Kombucha flavors (Lion’s Root, Flower Grow,
Strawberry Tonic, Living Ginger) will be available on supermarket
shelves early Summer 2019 in individual 12-ounce cans.

Natural
Products Expo West
, produced by New
Hope Network
, is the world’s most significant natural, organic and
health products event, drawing in an estimated 88,000 attendees with
more than 3,500 exhibiting companies.

The company will share samples of Lion’s Root, in addition to the can
design and several of its other signature brews, at Booth H413 from
March 6-8, and Booth F95 at the Fresh
Ideas Organic Marketplace
, an innovative outdoor tent event from 11
a.m. – 4 p.m. on Wednesday, March 6 akin to a traditional farmers’
market.

To keep up with the mermaids or show love for your favorite brew, follow
our Instagram at RowdyMermaidKombucha.

Contacts

Jeremy Ertl
Lola Red
612.333.1723

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