Tipalti Partners with Everflow to Provide Performance Marketing Tracking, Analytics, and Global Publisher Payouts in One Platform

Partnership enables seamless global publisher relationship management
and improved risk management

SAN MATEO, Calif.–(BUSINESS WIRE)–Tipalti,
the leading payables automation solution, today announced a new
partnership with Everflow,
a cloud-based Partner Marketing Platform that provides partner
management, deterministic Anti-Fraud tools, and automated optimization
for marketers. The partnership provides Everflow customers with complete
performance tracking, analytics, and global payouts in a single
dashboard for a seamless user experience.

Through the integrated solutions, Everflow customers are now able to
automate all global publisher and affiliate payments, strengthening
those partner relationships. The joint solution combines Everflow’s
performance marketing tracking, analytics, and automation with Tipalti’s
unique publisher payouts processing to 190 countries, 6 payment methods,
and in 120 local currencies. The combined solution also helps reduce
risk for ad tech clients by keeping them in compliance with global
payment regulations and tax codes.

Everflow has embedded the Tipalti publisher onboarding portal directly
into its platform, where publishers provide their payment and tax
details, which are instantly validated to reduce payment errors. This
saves time for Everflow customers by eliminating manual data entry.
Payment instructions are automatically sent to Tipalti based on Everflow
performance data per each partner/affiliate and Tipalti provides
proactive payment status communications to publishers.

The Everflow-Tipalti integration has been integral in streamlining our
processes, from driving performance to payment,” says Jen Lee, Head of
Affiliate, Ro,
a telehealth company. “We’re able to focus on what matters, driving high
quality industry compliant performance with our partners. Managing our
Affiliate department has become easier knowing that the payments will be
processed seamlessly while also maintaining compliance.”

Publisher relationships are critical to the success of performance
marketing networks and programs,” said Chen Amit, CEO and co-founder of
Tipalti. “Our partnership with Everflow makes publisher payouts more
seamless, reduces fraud risk, and offers a rich, global payment
experience.”

Our integration with Tipalti provides a key value for our customers,
the ability to painlessly pay their partners automatically from inside
the platform,” said Sam Darawish, CEO, Everflow. “More importantly for
our customers is the ability to globally process payments with full
compliance for local taxes and regulations. We live in a global world,
and our customers need an effective way to work with their partners
across international markets.”

About Tipalti

Tipalti
is the only payables automation solution to streamline all phases of the
global payables workflow in one holistic cloud platform. Tipalti makes
it painless for finance departments to manage their entire supplier
payments operation. Leading companies use Tipalti to eliminate up to 80%
of their supplier payments workload and accelerate financial close by
25%, helping them enhance the partner payment experience, scale their
businesses efficiently with global growth, and strengthen financial and
tax compliance controls. Hundreds of companies trust Tipalti to
transform their supplier payment operations including Amazon Twitch,
PubMatic, Roku, Vungle, Zumba, Seeking Alpha, GoDaddy, Roblox, and
Foursquare.

About Everflow

Everflow
is the Smarter Partner Marketing Platform. Everflow handles the massive
scale of Mobile and Digital environments through Google Cloud
infrastructure, provides accessible analytics for drilling down into any
datapoint, with powerful automated Anti-Fraud tools. Make managing your
publishers, affiliates, influencers, and media buying channels easier.

Contacts

Brands2Life for Tipalti
Rene Musech, 415-610-7500
tipalti@brands2life.com

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