IRI Expands Presence at 2019 Cannes Lions; Hosts IRI Cannes Clubhouse

Experts to Share Insights across Multiple Forums on Artificial
Intelligence, Gender Equality, Big Data and Marketing, and Media
Effectiveness

–(BUSINESS WIRE)–IRI:

WHO:

   

At “Stereotype Busters: Male Leaders Advancing Change
session, presenters will be:

John McIndoe, Executive Vice President and Chief
Marketing Officer, IRI®

Shelley Zalis, Chief Executive Officer, The Female
Quotient

John Partilla, Chief Executive Officer, Screenvision Media

Neil Waller, Co-Founder, Whalar

David Shing, Digital Prophet, Verizon Media

Lance Koenig, Global Strategy Director, The Martin Agency

Luis Machorro, CEO, McCann Worldgroup Mexico

 

At “Measurement for Accountability” session, presenters
will be:

Jennifer Pelino, Senior Vice President, Omni Channel
Media, IRI

Mark Tilghman, Senior Director, Member Relations, ANA
#SeeHer

Nadine Karp McHugh, Senior Vice President, Omni Media
Strategy, Investments, Data Driven Marketing and Creative
Solutions, L’Oreal

 

At “Power of Personal: The Magic of Combining Data and
Creativity
” session, presenters will be:

John McIndoe, Executive Vice President and Chief
Marketing Officer, IRI

Nishat Mehta, President, Media Center of Excellence, IRI

Sara Fischer, Media Reporter, Axios

Walt Horstman, Senior Vice President and General Manager,
Advanced Media and Advertising, TiVo Corp.

Mark Penn, Founder and Managing Partner, The Stagewell
Group and Chief Executive Officer, MDC Partners, Inc.

Michael Treff, President, Code and Theory

 

At “Circle of Influence: The Keys to Success in Influencer
Marketing
” session, presenters will be:

Nishat Mehta, President, Media Center of Excellence, IRI

JP Beauchamp, Principal, Media Center of Excellence, IRI

Ryan Detret, Chief Executive Officer, Influential

 

WHAT:

On June 17, IRI’s John McIndoe will participate on a panel with
The Female Quotient’s Shelley Zalis, Screenvision Media’s John
Partilla, Whalar’s Neil Waller, Verizon Media’s David Shing, The
Martin Agency’s Lance Koenig and McCann Worldgroup Mexico’s Luis
Machorro to discuss male social expectations in the workplace and
how the media can shift stereotypes to help men embrace all sides
of themselves, during their session titled, “Stereotype
Busters: Male Leaders Advancing Change
.”

 

On June 18, IRI’s Jennifer Pelino will serve on a panel with ANA’s
Mark Tilghman and L’Oreal’s Nadine Karp McHugh to discuss the
#SeeHer initiative, which provides measurable insights into sales,
purchase impact and ROI on ad spend for CPG advertisers with high
GEM scores, during their session, “Measurement for
Accountability
.”

 

On June 19, IRI’s Nishat Mehta will take the stage with panelists
Sara Fischer of Axios, TiVo’s Walt Horstman, The Stagewell Group’s
Mark Penn, and Code and Theory’s Michael Treff. IRI’s John McIndoe
will give welcome remarks on the panel that will feature an open
conversation about the latest industry approaches on the power of
bringing data to life by building personal experiences for
shoppers and driving results for brands, during their session
titled, “Power of Personal: The Magic of Combining Data and
Creativity
.”

 

Later that afternoon, IRI’s Nishat Mehta will lead an interactive
conversation with IRI’s JP Beauchamp and Influential’s Ryan Detret
on the best practices in influencer campaigns and the role AI can
play to assess and match influencers to brands to drive results,
during their session titled, “Circle of Influence: The Keys to
Success in Influencer Marketing
.”

 
IRI is also sponsoring an “IRI Cannes Clubhouse” and is hosting
daily events, including rapid-fire briefings on improving
advertising and sales performance, and network and nosh socials for
CPG brands, agencies, and their media and advertising partners.
 

WHY:

The integration of big data and AI is a powerful tool that procures
intelligent insights into the latest market trends, consumer
influences, sales impact, methods to maximize ROI and more. Through
this analytical lens, retailers and manufacturers can create
successful campaigns around gender and social initiatives,
influencer marketing and creative personal shopping experiences,
each with accurate, quantifiable results.
 

WHEN:

Stereotype Busters: Male Leaders Advancing Change

Monday, June 17, 2019
12:30 – 1:00 p.m. CET
 

Measurement for Accountability

Tuesday, June 18, 2019
10:30 – 11:00 a.m. CET
 

Power of Personal: The Magic of Combining Data & Creativity

Wednesday, June 19, 2019
2:00 – 3:00 p.m. CET
 

Circle of Influence: The Keys to Success in Influencer Marketing

Wednesday, June 19, 2019
3:00 – 5:00 p.m. CET
 

WHERE:

IRI
Cannes Clubhouse – Hotel Le Gray d’Albion

Jane’s Lounge – 1st Floor
Hotel Le Gray d’Albion
38 Rue des Serbes
06400 Cannes, France
 

The
FQ Lounge – Martinez Hotel

73 Boulevard de la Croisette
06400 Cannes, France
 

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,
visit www.iriworldwide.com.

Contacts

IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675

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