Newsflare and Pond5 to Make Available Videos Shot by the Public Via Smartphones to US Advertising Agencies for Commercial Campaigns
LOS ANGELES, CA and NEW YORK CITY, NY / ACCESSWIRE / June 19, 2019 / Newsflare, a leading global provider of User-Generated Video (UGV) for broadcast and digital media licensees worldwide and Pond5, the world’s largest royalty-free video marketplace, have joined to make videos captured by the public via their smartphones available to US advertising agencies for their commercial campaigns.
User-Generated Video are video clips filmed and uploaded by non-professional members of the public, and the impact they are having on news-gathering, entertainment programming and the production of documentaries is completely disruptive. The Newsflare-Pond5 partnership will enable advertising agencies to select from thousands of rights-cleared quality User-Generated Video content to match their campaigns.
Based in London and Los Angeles, Newsflare has played a key role in helping pioneer the development of the user-generated video industry. Launched in 2011, the company has perfected a highly automated marketplace platform which makes it easy for videographers to upload their videos, while providing content buyers around the world the opportunity to select from a growing catalogue of over 150,000 videos.
“Royalty-free user-generated videos have tremendous appeal to advertising agencies and clients. Newsflare has built an unparalleled force of more than 60,000 uploaders, whose news-breaking and lighthearted videos instantly engage viewers, making them ideal as creative elements for advertising campaigns. We look forward to working with agencies and creators of all kinds to help them tell their stories with Newsflare footage,” said Jason Teichman, Chief Executive Officer of Pond5.
“Since the outset we have seen the potential for User-Generated Video to provide a diversity of opportunities for creative agencies as they look to develop successful campaigns for their clients. By teaming with Pond5, we reach a much bigger market with the very best in fully rights cleared User-Generated Video across lifestyle, nature, wildlife, wellness, sports, travel and more,” said Jon Cornwell, President and CEO of Newsflare.
Headquartered in London with offices in the US and Spain, Newsflare is the media’s pioneering leader in sourcing trusted and compelling eyewitness video. Newsflare’s 60,000-plus members upload viral video and breaking news, bought by broadcast and digital media clients that span more than 50 countries. Under the banner Where the World’s Media Come to Buy Your Video, Newsflare delivers stories from all walks of life that are often too breaking or too remote for traditional media organizations to capture. Visit www.Newsflare.com.
Pond5 is the world’s largest video marketplace, providing the footage, inspiration, and resources today’s content creators need to tell their stories in film, television, advertising, social media, online video, and beyond. With more than 14 million video clips, award-winning tools including patented Visual Search for video, and integrations for all major video-editing software, Pond5 is the go-to video marketplace for filmmakers, media organizations, and marketers worldwide. Driven by its commitment to the creative community, Pond5 proudly provides a platform where creativity can flourish and contributors can make a sustainable living licensing their work to buyers around the world. All contributors licensing their content on Pond5 receive an industry-leading revenue share. Pond5 is a venture-backed company funded by Accel Partners and Stripes Group with offices in New York, Dublin, Prague, London, and LA. Visit https://www.pond5.com.
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