125 Million* Americans Already Plan to Give Up on Their Summer Fitness Goals, Survey Finds

As we approach mid-summer, Freeletics launches its Summer Commitment Pledge, giving away digital personal training subscriptions to keep people on track to reach their goals this summer

NEW YORK–(BUSINESS WIRE)–Summer health and fitness is a priority for many Americans (60%). However, a new survey has revealed that turning good intentions into action is proving tricky for many, as nearly two-thirds are expected to throw in the towel just one month into the summer season. Freeletics, the first AI-powered fitness app, today revealed the major barriers stopping Americans hitting their goals and an incentive to stick with summer health and fitness during the vacation summer season.

Whilst nearly a third (31%) of Americans view working out as a method of stress relief on vacation, surprisingly, one in four Americans (21%) have admitted that they don’t plan to exercise at all this summer. In fact, nearly half admit that they will exercise a lot less while on summer vacation. When it comes to being fit and active on vacation, key barriers stopping Americans in their tracks this summer include:

  • Holiday hangovers: Men are much more likely (16%) to use hangovers as an excuse to not work out during a vacation compared to women (9%)
  • Fitness direction: Close to 15% of Americans feel they lack guidance on how to work out when they are on summer vacation
  • One month slump: One third of Americans tend to stick with their health and fitness for only a month or less, with 10% admitting that it’s even a struggle to get started on the right track
  • Gen X: Those 55 and older are less likely to make summer fitness a priority

In an effort to turn the trend and help Americans continue to exercise during summer vacation and beyond, Freeletics is launching its Summer Commitment Pledge. The social media challenge is a chance for 100 Americans who pledge to continue working out during summer to win a Freeletics digital personal trainer to keep them on track all year long, just with their smartphone.

“Health and fitness should be a long-term priority, and people can support that by continuing to make time for it all year round. Summer is a time to recharge, but that doesn’t mean you have to neglect your health and fitness while doing so,” says Daniel Sobhani, Freeletics CEO. “We know it can seem challenging, especially without the right guidance, but it really doesn’t have to be. We found that 42% of Americans blame a lack of gyms, equipment or guidance for letting their fitness routine slide during their summer vacation. But they don’t need to be tied down by those excuses. We created our AI-powered Freeletics app so workout plans are finally personalized to fit your schedule and situation – just work out anytime, anywhere with a digital personal trainer. No more excuses to give up on your goals.”

To enter, participants just need to download the Freeletics app for free and share their personal summer commitment pledge with a workout photo on Instagram. By posting an image and captioning it with their pledge using #CommitWithFreeletics and tagging @freeletics, anyone is in with a chance of winning. The more workout photos from the Freeletics app participants share on Instagram, the bigger their chance of winning.

Entries will be accepted between July 25th and August 31st. Giveaway rules and terms & conditions can be found here http://bit.ly/CommitWithFreeletics.

Methodology

Freeletics commissioned 3Gemto to conduct a survey of 2,000 adults in the US on their fitness and health habits.

*Figure based on total American adult population: https://www.infoplease.com/us/comprehensive-census-data-state/demographic-statistics-342

About Freeletics

Freeletics has been built around a single vision since day one: to inspire and challenge everyone in the world to unleash their full physical and mental potential and become the greatest version of themselves. Freeletics promotes and increases physical fitness as well as mental strength, willpower and self-confidence – all of which are vital tools for shaping a life in accordance with one’s desires and goals. Founded in June 2013, the company has already created one of the most successful fitness apps in the world, with more than 38 million users in over 160 countries.

Contacts

Debra Hole

+1 929 810 7382

Debra.Hole@hotwireglobal.com

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