LGBTQ Loyalty Holdings Announces Incorporation of New Index Entity and Executes Agreements with The Harris Poll and Fuzzy Logix

WEST HOLLYWOOD, CA / ACCESSWIRE / July 25, 2019 / LGBTQ Loyalty Holdings, Inc. (OTC PINK: LFAP) (“LGBTQ Loyalty” or “the Company”), a financial methodology company that quantifies corporate alignment with the LGBTQ community and their supporters, announced the incorporation of a new wholly-owned subsidiary, Loyalty Preference Index, Inc. The entity has been created to facilitate and deliver to the marketplace the LGBTQ Loyalty 100 Preference Index, in conjunction with Harris Poll and Fuzzy Logix. The incorporation of Loyalty Preference Index marks a significant milestone ahead of the release of the LGBTQ Loyalty Preference Index itself. The new business will serve as the development and operational entity for this and future financial indices that include constituent group perspectives to advance equality.

“LGBTQ Loyalty is honored to be chartering new waters in the development of financial methodology indices that will serve to advance equality. As we prepare to launch a meaningful way to measure corporate progress to the financial community, we are thrilled for new growth in our corporate structure to intersect large-cap publicly traded companies, community representation and business performance,” said Bobby Blair, CEO of LGBTQ Loyalty Holdings, Inc.

In support of the new entity and the LGBTQ Loyalty 100 Preference Index, LGBTQ Loyalty additionally executed agreements with two leading companies integral to the authenticity and effectiveness of the index’s methodology and analysis. The first agreement being executed is with The Harris Poll, one of the nation’s top market research companies. The Harris Poll will aid the Company with the community representation of the survey to incorporate LGBTQ constituents’ perspectives as an essential contributor to the index methodology. By engaging The Harris Poll, Loyalty Preference Index Inc. will ensure that the quality and credibility of the survey meets the highest standards of constituent results.

The second agreement being executed is with Fuzzy Logix, a big data analytics company specializing in financial and index products. Fuzzy Logix created the world’s first in-database analytics solution for the financial industry, The company will serve as a premier partner to analysis data gathered through Loyalty Preference Index, Inc. engagement with The Harris Poll survey.

“With the creation of the Loyalty Preference Index entity and executed agreements with The Harris Poll and Fuzzy Logix, LGBTQ Loyalty can bring together community perspective and index performance in ways never before imagined,” added Larry Roan, a director on LGBTQ Loyalty Holdings’ board.

As the Company continues to expand its capabilities and resources to advance equality, LGBTQ Loyalty is expected to announce a series of index milestones throughout the third and fourth quarter of 2019.

About LGBTQ Loyalty Holdings, Inc.

LGBTQ Loyalty Holdings, Inc. (“LGBTQ Loyalty”) is a financial methodology company that quantifies corporate alignment with the LGBTQ community and their supporters. The Company is in the process of benchmarking the first-ever loyalty preference index. It will provide the LGBTQ community the power to contribute to the methodology calculation for its annual Top 100 U.S. Corporations listing of firms most loyal to advancing equality. The environmental, social, and governance (“ESG”) index, will offer an additional level of perspective and support for those seeking to align with equality-driven ESG responsible corporations. LGBTQ Loyalty’s leadership includes some of the most seasoned authorities in the financial industry and the LGBTQ community.

CONTACT:

LGBTQ Loyalty Holdings, Inc.
750 N. San Vicente Boulevard
Suite 800 West
West Hollywood, CA 90069

press@lgbtql.com
(310) 870-9661

Forward-Looking Statements:

This release contains “forward-looking statements” as that term is used under the federal securities laws. Such statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “future,” “may,” “will,” “would,” “should,” “plan,” “projected,” “intend,” and similar expressions. These forward-looking statements are subject to various risks and uncertainties that could cause LGBTQ Loyalty’s actual results to differ materially from those currently anticipated, including risks and uncertainties relating to the Company’s business, product development, marketing, and distribution plans and strategies. These and other factors are identified and described in more detail in the Company’s filings with the Securities and Exchange Commission (the SEC) including the Company’s annual report on Form 10-K for the year dated December 31, 2018, and filed with the SEC on April 16, 2019. The Company does not undertake to update these forward-looking statements.

SOURCE: LGBTQ Loyalty Holdings, Inc.

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