Tahiti Tourisme Reveals New Stars of Global Destination Campaign
Lucky Travelers Selected from Global Audition to Visit The Islands of Tahiti in June
May 18, 2017 --
PAPEETE, The Islands of Tahiti, May 18, 2017 /PRNewswire/ -- Today Tahiti Tourisme revealed the cast of real-life travelers who will star in its next digital video series promoting The Islands of Tahiti to audiences around the world.
The new stars, a family from England and two couples from Brazil and the U.S., were selected from a global casting call that attracted more than 400 auditions from people around the world on social media.
The lucky travelers will fly to The Islands of Tahiti in June, courtesy of Air Tahiti Nui, for an incredible experience ranging from "getting away from it all" in secluded luxury to "being a part of it all" in the vibrant Tahitian culture and adventure.
Activities will also highlight Tahitians' belief in "Mana," the spiritual life force that connects all things. Mana is at the heart of Tahiti Tourisme's global brand "Embraced By Mana" and its current video series starring real couples, "Two Stories/One Mana."
"We've been casting real-life couples and families because we want people to relate to the authentic experiences of real travelers and be able to picture themselves finding their own Mana in The Islands of Tahiti," said Tahiti Tourisme CEO Paul Sloan.
The stars' travels this summer will be featured in a new video series set for release in 2018.
Meet the Cast
The Gobbet Family
Originally from Zimbabwe, Derek and Debbie now live in England with their children, Sean and Kyla, and work together as professional photographers. They love a good adventure and exploring off the beaten track. "We have never had the opportunity to travel anywhere as fabulously extraordinary as The Islands of Tahiti - this is truly a dream destination for us!" Learn more about the family in the Gobbet's final interview.
Stefania and Helder
Stefania, a crime scene investigator in Sao Paulo, Brazil, and Helder, an offshore oil drilling professional, both love the ocean. They've snorkeled since they were kids and recently learned to scuba dive. "We are incurable water addicts. We frequently choose seaside destinations, but we've never been to The Islands of Tahiti before!" Hear more about their passion for travel in Stefania and Helder's interview.
Erin and Evan
Erin and Evan are newlyweds in Southern California who love getting out of their comfort zones. As an ocean lifeguard, Evan is at home on the water, while Erin, a career blogger, is more of a land adventurer. "We have talked many times about one day traveling to The Islands of Tahiti... it's at the top of our list, but we've never been able to make it happen!" Meet the couple in Erin and Evan's interview.
Tahiti Tourisme introduced the global brand campaign "Embraced By Mana" in 2016 to reset expectations for The Islands of Tahiti experience and increase the destination's share of global tourism to the South Pacific.
The campaign also includes digital and print ads in the U.S., Canada, France, Italy, Australia, New Zealand, the U.K, Korea, Japan, China, Spain, Germany, Belgium, South America and Brazil.
For more information on the campaign, including the recently premiered chapter videos featuring couples from last year's audition, visit www.embracedbymana.com. To learn more about vacationing in The Islands of Tahiti, go to www.tahiti-tourisme.com.
About The Islands of Tahiti
Located in the South Pacific, The Islands of Tahiti are just eight hours by air from Los Angeles. Surrounded by pristine, crystal clear blue waters, the 118 Islands and atolls offer natural beauty, authentic island culture, and unique French Polynesian style. The Islands of Tahiti are world-renowned for their white-sand beaches, stunning turquoise lagoons and landscapes ranging from coral atolls to volcanic mountain peaks. Each island offers a variety of accommodation from luxurious resorts with overwater villas, to family pensions to sailing via private charter or scheduled cruise. Privacy comes naturally in The Islands of Tahiti and offers visitors the space to relax and reconnect. Tahiti is halfway between California and Australia, on the same side of the International Date Line as North America and in the same time zone as Hawaii. Visit www.tahiti-tourisme.com or call (310) 414-8484.
About Air Tahiti Nui
Air Tahiti Nui was established on 31 October 1996 and commenced flight operations on 20 November 1998. As the first international airline based in Papeete, Tahiti, Air Tahiti Nui was formed to develop inbound tourism and operate international services for the leisure travel markets. The government of French Polynesia is the major shareholder (84.4%) along with other local investors. Currently, Air Tahiti Nui has 782 employees. In May 2015, Air Tahiti Nui announced its intention to replace its entire fleet, currently consisting of five Airbus A340-300s. They will be replaced by four Boeing 787-9s, which are due to be delivered in 2018 and 2019. As of July 2015, the airline serves the following destinations: Auckland, Los Angeles, Papeete, Paris and Tokyo.
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SOURCE Tahiti Tourisme
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